
CEO. Caregiver. Still Showing Up.
Kareemah ElAminShare
Running a business is a full-time job.
Taking care of someone you love is another.
I do both at once.
Some days I’m working from the hospital.
Other days I’m answering emails from the chemo room.
And sometimes, I’m running strategy calls while I check medication schedules at home.
I take care of my mother.
The woman I love with my entire soul and being.💕✨
There is nothing I wouldn’t do to make her feel safe, seen, and cared for.
And while I’m caring for her, I’m also building a brand that represents everything I believe in.
As I am writing this I am at the hospital sitting right by her side. Smiling and being her full on support system. Making her laugh and forgetting about the pain. Even if it’s just for the moment.
Prosperity Self Care Essentials wasn’t created just to sell skincare.
It was created as a form of real care.
Care that’s clean. Intentional. Built for our skin, our stories, and our healing.
I didn’t know how personal this would all become.
Now I live it every day.
I’m not the CEO with perfect lighting and a full night’s sleep.
I’m the CEO who works through worry.
The one building her brand in between appointments and hospital meals.
The one who holds space for both business and love without dropping either.
There are days I feel like I have nothing left.
But I still show up.
Not out of obligation. Out of purpose.
Taking care of my mom has redefined how I see everything.
It’s made my brand sharper.
My mission stronger.
My standards higher.
Because when you witness what care really looks like, you stop playing with your purpose.
#ProsperInYourSkin is more than a hashtag.
It’s about strength.
It’s about showing up when you don’t feel like it.
It’s about fighting for yourself and the people you love, even on your hardest days.
If you’ve ever been in a season like this; caregiving while chasing something bigger I see you.
You’re not behind.
You’re built different.
And if you’ve ever bought from my brand, shared a post, told a friend, or left a review
Thank you.
You’re not just supporting a skincare line.
You’re standing behind a woman doing her best to carry two worlds with grace and grit.
This is personal. Always has been.
And I promise you I’m not going anywhere.